Unilever

The iconic brand, LUX, was launched by Unilever with Asiatic MCL in 1964. A soap of the stars that has been defining & redefining the perception if beauty and the way women express themselves.

LUX has been the market leader for 50 years
94% Household penetration
The most loved soap brand in Bangladesh (2021 Best Brands Awards)

We created one of the biggest beauty platforms and the first ever beauty pageant in the country – Lux Super Star (LSS). LSS created few of the biggest stars in Bangladesh. Even today, every celeb who came up from this platform is introduced as a Lux Super Star! That is the power the brand created in the country.

Asiatic MCL started working with Unilever, before even Bangladesh was born. Our first work with Unilever was on a corporate ad in 1966.

A partner to many beginnings

Asiatic MCL single handedly launched all UBL brands in Bangladesh since the beginning of it’s (UBL) Bangladesh operations.

Current Relationship

Presently, we look after three leading brands in home-care and personal-care category and a brand from food and beverage category

UNILEVER’S MID-MARKET DETERGENT BRAND RIN. A POPULAR INDIAN BRAND WAS FIRST LAUNCHED IN BANGLADESH IN 2011. THE BRAND WAS FORMERLY KNOWN AS WHEEL POWER WHITE. DURING THE LAUNCH WE STORMED THE MARKET WITH PEEL OFF BAG IN BAGS REVEALING THE NEW BRAND AND A 360 INTEGRATED MARKET. IN 2021 RIN IS THE #1 DETERGENT BRAND IN THE MARKET AND ONE OF UNILEVER’S LARGEST BRANDS. KEEP SHINING!