BANGLALINK AMAR OFFER
Banglalink has launched “Amar Offer”, a personalized and simplified product platform, designed to meet the specific demands of its subscribers.
The communication objective was to create awareness of the newly launched platform in the market and to trigger the need to dial *888# so that the consumers feel they are treated individually based on their own usage habits.
An integrated campaign was rolled out through TVC, press, radio, store branding, nationwide billboard coverage, PR coverage in electronic and print mediums and social media. There were on-ground activations in 129 different regions.
Amar Offer Retail (*555#) generated 100% uptake growth in only 6 months. And Amar Offer Customer (*888#) brought 54% uptake growth in 9 months.
BANGLALINK BHALO THAKUK BANGLADESH
We released a video in December, 2017 on the occasion of National Martyred Intellectuals Day with the call to action “May Bangladesh Stay Well”.
Banglalink always stands for the well-being of the nation and with the people of the nation. So, for the National Martyred Intellectuals Day, they wanted to set a call to action to all citizens to be responsible and do good work honestly for the well-being of Bangladesh.
Dr. A.F.M. Abdul Alim Chowdhury had a direct contribution in the liberation war through his medical network between Bangladesh and India for the treatment of injured freedom fighters. He was taken from his house on 15th December and was killed brutally. After 45 years Dr. Nuzhat Choudhury, who was only 2 years old when her father was killed, gave a speech.
The idea of this video was to make a dramatic visualization based on that speech and trigger an action from the audience.
Post campaign two video stories of Asif Munir and Meghna Guhathakurta, and two from the citizen’s stories were published on Facebook and YouTube.
BANGALINK BANGLA BHASHA
Banglalink partnered with Google Translate to add and correct Bangla through crowd sourcing on 21st February
True to its name Banglalink has always been a patron of Bengali heritage and culture. As the youth primarily use Google translator to translate materials on the web, Banglalink partnered up with Google Translate to add & correct Bangla words to enrich the vocabulary, through an online CTA video.
A hero video was launched, inviting people to an event at IUB to add and correct Bangla words in Google Translate on 22nd February. After the participants arrived, there was a training session where it was taught how to correct existing words and insert new words.
BANGLALINK NEXT TUBER
The idea was simple: launch the country’s first online-offline integrated reality show under the banner “Banglalink Next Tuber”
As one of the leading telecom brands of Bangladesh, Banglalink wanted to promote their consumer’s creative nature, which goes hand in hand with the brand’s key persona.
The objective was to promote the already growing YouTube culture and give a platform for aspiring artists to showcase their talents as well as get a chance to become the future influencers for Banglalink.
A complete 360 campaign was executed where we kicked things off with a press conference launching the video submission microsite. The top 25 contestants were selected to participate in the reality show and showcased to an extended audience from Facebook, YouTube, television, radio and newspapers.
The winner was awarded the face of the brand for a year along with the opportunity to receive training at Singapore Google HQ
The show was broken down in to 5 rounds with 4 renowned YouTubers as judges, who both mentored and evaluated the participants. At the end of the fourth round, 4 participants proving their creative and physical abilities were taken to the final gala round, resulting in a winner and two runner-ups.
BE A FRIEND IN NEED NOT A FRIEND IN NEWSFEED
We identified a gap that lead to the dire case of suicide, encouraging our audience to ‘Be a friend in need, not a friend in newsfeed’
A report was published from mental health institute and police department mentioning 28 people commit suicide every day in Bangladesh. The thought progressed further with the suicide of Chester Bennington, Zeheen Ahmed followed by other important deaths both locally and globally.